TikTok, the leading destination for short-form mobile video, announced the appointment of Sameer Singh as Head of Global Business Solutions, Southeast Asia. In his new role, Singh will be responsible for leading sales and business marketing solutions across all TikTok for Business products in the region.

In a career spanning over 25 years, Singh has pioneered innovative marketing and advertising solutions. Prior to joining TikTok and ByteDance, Singh spearheaded the operations at GroupM as Chief Executive Officer, South Asia, providing clients with a competitive advantage in digital leadership and content. Singh has also held key leadership positions in Google, GSK, Procter & Gamble, and IPG, across geographies including Palo Alto, Boston, London, Dubai and Guangzhou.

“TikTok has supported tens of thousands of enterprises and partners, especially small and medium businesses, to elevate their marketing and advertising efforts and grow their business with our extensive product suite. Southeast Asia is a fast-growing region with boundless potential, especially in the short-form content space, and the SEA markets continue to be a priority for us as we expand and innovate our TikTok for Business offerings to suit the diverse needs of this region,” said Singh.

TikTok’s Global Business Solutions arm empowers businesses of all size to engage with their target customers in a unique and creative way, while creating a positive and safe environment for brand partners. Singh’s appointment further reinforces TikTok’s commitment to the local economies in Southeast Asia by providing support to the many small and mid-size businesses that serve as the region’s backbone.

“We are in a dynamic time at TikTok as we introduce new and creative ways for brands of all sizes to reach success on TikTok, and Singh has been indispensable in driving TikTok’s advertising efforts thus far,” said Blake Chandlee, TikTok’s President of Global Business Solutions. “We’re absolutely delighted to welcome him to this new role and look forward to seeing how he will propel the team to new heights as Head of Global Business Solutions in Southeast Asia.”