Paris Baguette, the globally renowned bakery brand under SPC Group, has officially launched its newest regional manufacturing hub in Johor, Malaysia. This milestone event was graced by YAB Dato’ Onn Hafiz Ghazi, Chief Minister of Johor, Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia, and Mr. Hur Young In, Chairman of SPC Group. The launch reinforces Paris Baguette’s commitment to global expansion, increased production capacity, and delivering high-quality bakery products to international markets.

This facility marks a strategic move in Paris Baguette’s global expansion, ensuring a seamless and efficient supply chain that supports the brand’s growing presence across Southeast Asia, the Middle East, and beyond. With rising global demand for premium bakery products, the Johor hub will play a crucial role in boosting production capabilities, streamlining international distribution, and solidifying SPC Group’s position as a leading player in the global food industry.

During the inauguration ceremony, Mr. Hur Young In, Chairman of SPC Group, stated: “With the Johor Production Centre as a strategic hub, we aim to bring wholesome and delightful flavors to the two billion consumers in the Halal market, spanning Southeast Asia, the Middle East, and beyond.”

Johor: A Rising Economic Powerhouse

Often referred to as Malaysia’s southern gem, Johor is rapidly emerging as one of the most dynamic economic hubs in the region. With the recently inked Johor-Singapore Special Economic Zone (JS-SEZ), the state is on track to mirror the transformative success of Shenzhen and Hong Kong—facilitating seamless cross-border trade, attracting high-value investments, and fostering economic integration. As Johor evolves into a global business and innovation center, Paris Baguette’s presence aligns perfectly with the region’s growing potential as a strategic gateway to Southeast Asia and beyond.

Johor’s Chief Minister, YAB Dato’ Onn Hafiz Ghazi, praised the company’s investment and commitment to the region, stating: “Paris Baguette’s decision to establish this hub in Johor is a strong affirmation of our state’s appeal as a global business and manufacturing destination. With our infrastructure, connectivity, and skilled workforce, Johor is ready to support leading international brands in their expansion efforts. We welcome Paris Baguette as part of our growing industrial ecosystem and look forward to seeing their continued success.”

Cutting-Edge Facility to Meet Global Demand

The Paris Baguette Regional Manufacturing Hub in Johor is designed to support the brand’s rapid expansion across key international markets. The facility is equipped with seven advanced production lines, enabling an output of up to 100 million bakery products per year. This ensures a steady and scalable supply of high-quality bakery products to meet global demand.

A defining feature of this facility is its Halal certification, meeting some of the most stringent food safety and quality standards worldwide. Malaysia’s globally recognized Halal certification is synonymous with excellence in food hygiene, sourcing, and production processes. By achieving this certification, Paris Baguette ensures its products meet the highest levels of quality, safety, and cleanliness, further strengthening consumer trust across international markets.

Mr. Hur Jin Soo, President of SPC Group, expressed his enthusiasm, stating: “This is an exciting chapter in Paris Baguette’s global journey. Our expansion into Malaysia is not just about increasing production capacity—it is about building a strong foundation for future growth. This facility strengthens our international supply chain and allows us to serve our customers worldwide with greater efficiency and consistency. From this strategic location in Southeast Asia, we can reach key global markets faster and more effectively, ensuring that our high-quality bakery products are enjoyed by more people than ever before.”

Strengthening Paris Baguette’s Global Presence

With approximately 4,000 outlets worldwide, Paris Baguette remains one of the fastest-growing bakery brands in the global market. The opening of this regional manufacturing hub is part of SPC Group’s broader strategy to strengthen its position as an international leader in the bakery and food production industry.

For more information, please visit https://www.parisbaguette.com.sg/ or contact Ms. Charlene Chen at [email protected].