Thursday, February 29, 2024

Nutella Spreads Love the Filipino Way this 2023 Holiday Season


Nutella Spreads Love the Filipino Way this 2023 Holiday Season

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The most wonderful time of the year is just around the corner and Nutella is giving us the keys to exciting holiday activities.

Ready your hearts because the world of Nutella will open its doors for all the Nutella lovers out there through the Food Gift Factory in Noel Bazaar (Filinvest Tent Alabang) on Dec 8 – 10. You may now experience warmth and cheer as you share goodies to those who are not fortunate enough to spend the holidays with their loved ones. Sharing the love is made easy with three steps; Step 1 is to visit the Nutella stall in the Noel Bazaar to buy Nutella pastries and bundles. Step 2 is to take your family portrait and turn it into your personalized holiday gift card. Lastly, Step 3 is using the official hashtag #SpreadTheNutellaLove with your posts online to encourage more people to visit the booth.

It is so Filipino coded to not only celebrate the holiday season as early as the ber months started, but to prepare gifts as well to show love and sincerity towards other people. It is through a long list of gifts to give where you find out which gifter personality you have. 

You will discover whether you should join the boat of the traditionalists, who have a strong hold for culture, or maybe the emotional gifters, who value relationships and memories. The Safe Players are also a quirky and fun way to identify yourself, just as much as being a Bargain Hunter. If you are chill enough, then you belong in the Last-Minute Gifters. 

Picking the best gift for your family is also what everyone is looking forward to during these times, which is why Nutella vows to empower the Filipino creativity for gift ideas this year. 

Below are Nutella’s recommended recipes for each gifter personality. If you identify yourself as one of the listed, then go ahead and start being the Nutella Santa of your family!


For those who are strictly following Filipino traditions when it comes to Christmas celebrations, this is the recipe for you. Upgrade these two traditional recipes with Nutella to make it spectacular!

Nutella Puto Bumbong Ingredients

(3 servings)

3 pcs puto bumbong

Shredded coconut

Muscovado sugar

Nutella Hazelnut Spread


Nutella Bibingka

(6 servings)

6 store-bought mini bibingkas

6 tbsp Nutella Hazelnut Spread

1 ripe lakatan banana

4 big ripe strawberries


Emotional gifters put a lot of effort to express what they feel to others. The love can manifest in their gifts in a literal way like heart-shaped items, well-thought packaging, and/or gifts that remind them of the person that they are giving it to. Needless to stay, this gift suits them well. Check the procedure here.

Heart Nutella Cookies
(15 servings)
1 egg
250 g flour
135 g butter
100 g sugar
A pinch of salt (1/8 and 1/6 teaspoon)
15 g Nutella per cookie


These type of gifters tend to be more focused on crafting their gifts, so you can expect creativity from them. They most likely surprise their loved ones with something cute or artistic during gift-giving. The procedure is just at your fingertips.

Nutella Puff Pastry
(4 servings)
1 pack / 300 g puff pastry
1 egg yolk
2 tbsp milk
60 g Nutella for the topping


Safe players would want to settle with recipes that can guarantee positive reactions. Making a muffin is the way to go because who in the world would not like muffins? Do the procedure and top it off with Nutella to make it special.

Nutella Muffin
(6 servings)
1 egg
125 g flour
70 g sugar
2 tsp yeast
1 vanilla bean
125 ml milk or 1 cup plain natural yoghurt
50 g oil
15 g Nutella per muffin


Those who belong in the category of last-minute gifters most likely need a recipe that is easy to make. The Thumbprint cookie is simple, but with Nutella, it becomes immaculate. Follow the procedure and put the result to a cute box.

Nutella Thumprint Cookie
(6-8 servings)
350 g flour
130 g almond flour
120 g brown sugar
A pinch of salt
3 egg yolks
200 g cold butter
50 g dark chocolate shavings
15 g Nutella per cookie


These are the gifters that are on a budget, but still give out quality gifts to everyone. They want to make the most out of ordinary things without the need to splurge on money. If you think you are a Bargain Hunter, you might want to check out its procedure.

Nutella Yule Log
(12 servings)
5 eggs
180 g almond flour
15 g sugar
180 g icing sugar
300 g flour
75 g melted butter
8 egg whites
180 g Nutella (15 g per serving)

To bring more life to the holiday festive, Nutella also offers limited edition jars that are available in two sizes which are 350G and 680G. The designs for these jars are made for illustration purposes only, and the Christmas jars may still differ. If you feel like collecting these cuties, you may visit your nearby supermarket and hypermarket nationwide.