Itogon Coffee, one of our country’s premium specialty coffee from Benguet province, debuts at the World Travel Market London (WTM London), the leading global event for the travel industry that will take place from November 4 to 6.

Tourism Promotions Board of the Philippines (TPB) and Henry & Sons will brew, serve and share the beautiful story behind this delicious coffee from Itogon, a mining town in Benguet that is continuously transforming into a sustainable coffee-growing community. This opens an opportunity for Henry & Sons’ to fulfill its commitment to bring back the Philippines in the global coffee spotlight through a sustainable coffee economy.

Through the Foundation for Sustainable Coffee Excellence, the advocacy arm of Henry and Sons, different programs are being conducted to help the farmers produce quality coffee beans. While the country takes pride in brewing the Itogon coffee at the WTM London, the beautiful journey of the coffee farmers from mining profession to growing, harvesting and delivering delicious coffee for the world to taste will also be shared during the event. The Institute for Coffee Excellence’s Chief Educator Raoul de Peralta will brew and man the coffee bar at the Philippine Pavilion.

WTM London is a global event where industry professionals meet and conduct business deals. Through its industry networks, unrivaled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.

Get to taste Itogon coffee and contribute in helping them shift their main livelihood from mining into coffee farming and in empowering the farmers to process world-class specialty coffees in their own backyards.