Saturday, September 30, 2023

For DigiCon 2019, “digital” is not just a department—it’s a way of life


For DigiCon 2019, “digital” is not just a department—it’s a way of life

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the fourth straight year, the biggest names in digital excellence are coming to Manila to deliver a major systems upgrade. Set for October 16-18, 2019 at the Philippine International Convention Center (PICC), DigiCon 2019 will explore best practices and technologies propelling the world’s most dynamic brands.

“We are way past the era where the most digital savvy brands could stay relevant by relying on the work of an isolated digital team,” says IMMAP President Dennis Perez, who also serves as the Media Director for Unilever Philippines. “Now, success requires digital excellence across all fronts. The whole company needs to live and breathe technology.”

Leading the international roster of speakers is corporate culture guru Patty McCord, whose Netflix Culture Deck has disrupted the way modern conglomerates operate internally. Sheryl Sandberg of Facebook even calls it “the most important document ever to come out of Silicon Valley.” The breakthrough presentation has been viewed more than five million times, and continues to be referenced in emerging literature.

This year is the biggest in the history of the annual event, spearheaded by the Internet and Mobile Marketing Association of the Philippines (IMMAP). Aside from Patty McCord, other speakers include Pratik Thakar of Coca-Cola, Myki Slonim of Vice Media, Sea Yen Ong of Spotify, Yeo Siang Tiong of Kaspersky Lab, Hanz Lopez Vito of BBDO, Wendy Clark of DDB, Dexter Ong of Wattpad, Roger Yuen of Clozette, Derek Tan of Viddsee, Bhavna Suresh of Lamudi, Tanya Wilson of The Unusual Network, Anthony Thomas of MYNT, Matt Sutton of Whalar, Hazel Savage of Musiio, Raiford Cockfield of, and many more.

More than 75 industry visionaries will share knowledge across four tracks: the LEAD track, which will focus on upgrading leadership skills and thinking at every career stage; the EXPLORE track, which will unveil state-of-the-art technology for brands and marketers; APPLY, where participants can roll up their sleeves and dive right into interactive workshops; and PRACTICE, which will focus on tech trends for specific categories and industries. The event will culminate with this year’s Boomerang Awards, a showcase of the country’s best works in the digital space.

“As consumer behavior becomes increasingly digital, companies must understand the importance of not just maintaining a digital presence, but also delivering brave work in that competitive space,” adds Perez. “Through DigiCon 2019, we want to give Philippine brands direct access to the visionaries who continue to guide entire industries in that direction.”

DigiCon 2019 is open to brands, marketers, publishers, and all followers of tech. For more information visit, follow @immap.digicon on Facebook, or email [email protected].