Thursday, February 29, 2024

Empowering Communities: The Paleng-QR Ph Initiative in Calamba City with GCash for Safer, Seamless Cashless Transactions

BRANDXPH.COM

Empowering Communities: The Paleng-QR Ph Initiative in Calamba City with GCash for Safer, Seamless Cashless Transactions

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry
From left: City of Calamba licensing officer Peachy Galang, public market administrator Olive Natividad, business permits and Tltricycle franchising office head Bernadette Opulencia, Office of the Mayor executive assistant Aileen Rizal, GCash South Luzon public sector account manager Emilio Ylanan, City of Calamba councilor Maria Kathrina V. Silva, GCash Luzon public sector team lead Rosemarie Abarquez, City of Calamba administrator Johnny R. Pamuspusan and GCash South Luzon ecosystem development manager Arvin Dimaano

In line with its collective effort to promote cashless transactions and achieve financial inclusion nationwide, the Bangko Sentral ng Pilipinas (BSP) and the Department of the Interior and Local Government (DILG) rolled out the Paleng-QR Ph initiative in Calamba City, Laguna, in cooperation with the country’s number one finance super app, GCash.

Under the joint initiative, market vendors and tricycle drivers in Mercado de Calamba can easily transact with their customers through GCash QR codes. With this, vendors, drivers, and consumers can have a safer and more seamless shopping experience, ultimately boosting the growth of the digital economy, especially at the grassroots.

With the Paleng-QR launch, locals at the Mercado de Calamba can now experience safer and more convenient cashless transactions. GCash has currently onboarded a total of 456 market vendors, over 50 Tricycle Operators and Drivers Associations (TODA) in and around Mercado de Calamba, and 380 stores city-wide, making it the second city in Laguna with the highest implementation of the GCash QR code payment method in its public markets.

In addition, GCash has also onboarded vendors in the city as GCash Pera Outlet (PO) partners. This feature on the app allows small merchants to earn extra income and grow their businesses by offering customers in the community convenient access to various GCash services such as cash-in, cash-out, pay bills, and claim padala.

To further help its citizens become financially empowered, GCash also partners with the Local Government Unit (LGU) to launch Pay Online for easier and more convenient payment options for real property tax, business permits, and more. GCash is also set to conduct a series of financial literacy programs and more activities to further educate consumers on how they can use and maximize the GCash app, including access to financial services such as GCredit, GLoans, GInsure, and more. GCash also aims to educate locals on how to better secure their accounts and prevent being scammed to promote trust in using financial technology.

By creating more strategic partnerships with LGUs and communities, GCash continues to fast-track its goal of ‘Finance for All”, allowing Filipinos to have easy access to safe, secure, and convenient digital financial products and services, empowering communities nationwide. 

The GCash app is available for free on Google Play and the App Store.

For more information, visit www.gcash.com.ph