Build new memories brick by brick at the newly opened LEGO Certified Store (LCS) at Shangri-La Plaza, which aims to present the future of play to loyal collectors and enthusiasts and to a new generation of creators.

The latest store opening signifies a new milestone for LEGO, as the Shang store is designed to be a modern and futuristic paradise that showcases several new collections and inventive in-store attractions. The 166.20-square-meter ‘retailtainment’ space promises interactive fun and play for all ages and geekdoms with sought-after collections such as BTS Dynamite, Disney, Super Mario, Harry Potter, Marvel, DC, and Star Wars.

This LEGO store at Shang is also expected to offer one-of-a-kind experiences that encourage anyone to explore, touch, and interact with the iconic toy bricks. Check out the curated stall to play with opened LEGO sets, or the disruptor bay with an oversized moveable magnifying glass to appreciate the intricate details of meticulously crafted LEGO sets and marvel at the artistry of the designs.

Looking for something more personal? Stop by the Build A Mini-Figure area to customize LEGO mini-figures that can match a person’s hair color, facial features, and clothes. Here’s more, bring builds to life by simply scanning them using the AI-powered Digibox that instantly displays and animates sets right inside the Shang store.

“This is the first new retail platform LEGO Certified Store in the Philippines, which has a whole new modern and futuristic look and feel to the store’s interior, designed with unique features not found in other stores,” says Justin Bautista, Sales and Marketing Head of LEGO Certified Stores at Ban Kee Trading, Inc.

The opening of the new LEGO store expands Shang’s dynamic amusement offerings that already include indoor playgrounds Kidzoona and Heroes Headquarters for kids, and the escape room Breakout Philippines for adults.

“We’re so excited to welcome one of the most iconic and beloved brands in the world here at Shangri-La Plaza,” shares Joy R. Polloso, EVP for Retail and Commercial at Shang Properties. “The opening of the new LEGO Certified Store is an essential part of the Shang’s mission to build for the better and to bring exciting offerings to our valued mall guests. It is surely going to become a fun destination that has something for everyone, a Shang spot that fans of all ages will surely love for years.”

Explore the future of play and build a new world at the LEGO Certified Store, now at Level 5, East Wing in the Shang.