Thursday, February 29, 2024

Crazy Carabao champions Filipino-made premium craft beer innovation


Crazy Carabao champions Filipino-made premium craft beer innovation

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Crazy Carabao recently launched its new packaging along with its newest variant, the Newtons Noggin Apple Cider

Crafting its niche in the local beer scene, Crazy Carabao, the premium craft beer brand, has garnered a dedicated following among liquor enthusiasts and established collaborations with upscale bars and restaurants nationwide. Far from resting on its laurels, the brand consistently strives to infuse freshness and intrigue into its identity. This commitment is evident in the unveiling of unique beer styles, an updated website, and more visually appealing packaging that pays homage to its Filipino heritage.

Recently marked by a Superhero-themed launch at the new Odd Seoul 2 Bar in Quezon City, hosted by popular multi-media personality Sam YG and TikTok superstar Sammy J, the event showcased the brand’s evolution. Attendees had the perfect opportunity to delve into the diverse Crazy Carabao variants through food pairings, engaging in beer drinking games, beer pong, and more.

What began as a dream among friends after a Manny Pacquiao fight in Las Vegas has evolved into a reality. Acquiring an abandoned building in Sta. Rosa, Laguna, Crazy Carabao officially entered the market in 2014. Now approaching its 10th year, the brand stands as a significant player in the Philippines’ craft beer industry. Despite its growth, Crazy Carabao continues to brew in small batches, maintaining a passion for quality and creativity.

Crazy Carabao partner Brad Hannam and sales manager Grace Vicencio

The brand’s commitment to using fresh and premium ingredients extends to its newest offering, the Newtons Noggin Apple Cider, characterized by a fruity, fresh, and mild kick. Complementing its existing lineup of Pilsner, Pale Ale, Wheat, Golden Ale, and India Pale Ale, this cider underscores Crazy Carabao’s dedication to diverse flavors.

In a nod to its Filipino roots, the brand has revamped its packaging, featuring vibrant colors and symbols of Pinoy culture, such as the Chocolate Hills and jeepney. Simultaneously, Crazy Carabao has upgraded its website ( for a more vibrant design and improved navigation, introducing a Beer Finder feature to locate outlets easily.

Available in top bars, restaurants, and 5-star hotels across Metro Manila, Crazy Carabao is also accessible through major retailers like S&R, The Marketplace, Landers Superstore, and online platforms such as Lazada and Shopee.

Brad Hannam, one of the founders, emphasizes the brand’s goal of expanding its product portfolio to cater to evolving consumer tastes. Expressing gratitude for the continuous support, Grace Vicencio, Crazy Carabao’s Sales Manager, looks forward to bringing quality products and exceptional experiences to Filipinos for years to come.

For more information about Crazy Carabao, visit and follow its social media accounts on Facebook ( and Instagram (