In celebration of International Women’s Day, AXA donated USD5,000 to Save the Children Philippines as part of its pledge in a recentsocial media promotion that encouraged people to show their support and take part in the worldwide Break the Bias campaign. Save the Children, the world’s leading independent children’s organization, has been working in the Philippines for over four decades and is dedicated to helping children.
The promo also highlights AXA‘s partnership with Filipino-Japanese professional golfer and 2021 US Women’s Open champion Yuka Saso, who resonates with the brand’s “Know You Can” message, which underscoresthe brand’s continuing support for women in sports. This is rooted in the understanding that confidence is essential for people to achieve their goals.
Participants of the contest were encouraged topost a symbolic #BreakTheBias image with the hashtags #YukaSasoforSavetheChildrenPH and #BreakTheBiasWithAXA.
The“Break the Bias” campaign is part of AXA’s commitment to embrace equality and inclusion in the workplace and beyond. Photo shows AXA Marketing Communications DirectorLaura Del Rosario(left) and Save the Children Senior Manager for Corporate Partnerships Natalia Tabal.